3 Simple Steps to get you on the right track with your marketing budget.
Analyze and Revise!
1.Compile all your marketing invoices from the previous year or quarter. Run a detailed report in your accounting system.
2. Enter data from receipts or your accounting system, into a spreadsheet to slice & dice.
3. Look over everything you did in the previous year to determine what worked, what didn’t and why.
Things to ask yourself while reviewing last year’s spending:
Did you diversify your marketing strategy?
Did you increase spending on strategies that were working?
How much are you spending on promotional products?
How much are you spending in Offline verses Online marketing?
How much are you spending on referral development?
How much are you spending on client retention?
Were you bold enough to try something different?
Did you Track Return your Return on Investment Accurately?