Logo and Color Design
Be sure the logo design & colors reflect your business personality.
It is important to take your time in the design process, as it is YOUR brand you will be building recognition of it for some time to come. When working with a designer be flexible and open to ideas. When your logo design is complete be sure you get all original design files. File formats you should have include: jpeg, png, pdf, eps and ai. Even though you may not be able to open some of the files, it is important to keep them in a safe place and ready to use on projects in various media.
Checklist of Tools
It is important that everything you have produced has a cohesive look reflecting your brand.
• Business Cards – Highlight the biggest benefit of your business & contact information.
• Flyers, Brochures, Rack Cards – Provide more in depth information about what you do.
• Vehicle Magnetics, Lettering or Wrap – Expose your brand & clear message.
• Promotional Items – Stay consistent in the look & select “high use” items.
• Branded Apparel – Wear your brand with pride to build brand recognition.
• Name Badges – Puts people at easy to see he company name & colleague name.
• Website – Provides credability and a platform to showcase all of what you offer.
• Business Listed on Internet Directory Sites – This will increase your reach to potential clients.
Building Your Customer Base
Develop a new customer acquisition plan, maintain a good database & let the followup begin!
• Think about who your target customer is and how you can reach them.where are they?
• Research where those prospective clients are – Events, Trade Shows, Expos, Home Shows, Health Fairs, Art Shows or any community event that attracts your target demographic.
• Introduce yourself & your business using branded items. Hand out business cards, wear a branded shirt or name tag, have a banner up if you have a booth space or table. Your GOAL is to be memorable and collect business cards or information from the people you talk to. No better way to be remembered than by giving out a pen, cup or bag. Be creative & pick high use items that make sense for your target. This is true whether you are using it as an ice breaker, dropping in on a potential client, you have a table at an event, or you are thanking referral sources. Leave your mark wherever you go
• Start & maintain a database right from the beginning. If you are established and have a database you may need an updated platform, or need to tweek system. A CRM (Client Relationship Management System) is key to success. Even if you have to use an excel spreadsheet to begin with, get your systems in place to create a revenue generating machine. You must begin to build the relationship and it takes an average of 5 – 7 touches to turn a potential client into a paying customer. This is not a rule, but an observation. It could take 1 touch or years worth of touches. Remember you can’t win if you don’t show up to the game and a good CRM helps you do exactly that!